TikTok Brazil selects Terra Parque as a company recognized for creativity.

TikTok Brazil selects Terra Parque as a company recognized for creativity.

Terra Parque Eco Resort has gained a prominent position in the Brazilian digital landscape by being chosen as one of the enterprises with the most creative and successful campaigns on TikTok. Their creative campaign for the graduation travel package, Terra Formatura, led the brand to be recognized as one of the most creative in the country on the popular short-video platform.

In the select group chosen by the social network, Terra Parque is among various renowned brands such as Coca-Cola, McDonald's, Snickers, Burger King, O Boticário, Petrobras, and others, ranking as one of the most creative companies in the Brazilian scene.

TikTok Brazil contacted the marketing team of Terra Parque Eco Resort to conduct a case study aimed at inspiring and guiding other enterprises to explore the creative and outreach potential that the platform provides.

The Terra Parque campaign on TikTok, highlighting Terra Formatura, proved to be a perfect match between the resort's offering and the platform where teenagers seek entertainment. The campaign's goal was to attract more graduates to the last available graduation dates using segmentation and content strategies capable of effectively capturing the community's attention.

The campaign's results speak for themselves, showing an increase of over 73% in website visits compared to other platforms. The campaign resulted in a 10% increase in sales compared to the previous year. Using TikTok as a marketing tool is not an easy task; only the most strategic and well-planned content achieves the desired impact. This is why only a few companies achieve such impressive results.

According to Richard Uzeloto, Marketing and Communication Manager at Terra Parque Eco Resort, "Our marketing team has demonstrated exceptional ability. They have stood out remarkably, showing extraordinary commitment and creativity. Our brand's strategic planning is the foundation of everything we do, and this recognition from TikTok validates our long-standing commitment to creating a brand that stands out on the national stage. This has enabled Terra Parque to achieve the level of success it enjoys today."

For those interested in learning more about the case study and the complete story of this incredible journey to success, TikTok for Business provides detailed information on its website.

Terra Formatura, graduation travel package offers a complete and safe experience for 9th-grade students from all over Brazil. With daily parties, exciting competitions, and numerous pools, the resort is the ideal place to celebrate this special moment. For more information and reservations, please contact us through the website Terra Parque or mensage us on (18) 99730-1085.