Terra Parque becomes one of the most followed resorts in Brazil

The constant pursuit of innovation and the offering of unique experiences in multiple destinations, both in Brazil and abroad, have further highlighted the exceptional nature that characterizes the Terra Parque Group. A strong presence on the internet and on Instagram has become essential for the success of a brand in today's world, directly influencing its business outcomes.

Terra Parque Eco Resort, a member of the renowned Terra Parque Group, celebrates an extraordinary milestone by reaching an impressive mark of 121 million people reached in 2023, solidifying its position as one of the most followed resorts in Brazil.

Richard Uzeloto, Marketing Manager at Terra Parque Eco Resort, emphasizes: 'By leveraging the latest digital trends to stand out in a highly competitive market, our brand has not only consolidated its online presence but also exceeded expectations. By employing Growth Hacking tactics, we managed to significantly elevate our online presence, with a data-driven approach resulting in a 900% increase in organic traffic to our website, optimizing the user experience and, consequently, conversion.'

All these results not only represent an increase in brand recognition but also directly reflect in sales. According to Luciano, the sales manager, there was above-market growth in 2023, and a 30% increase is expected this year.

The resort's culture, which captivates hundreds of people daily, combined with the business strategy, made this extraordinary achievement possible. Unique and personalized experiences, set in a lush natural environment, solidify Terra Parque as a reference in the tourism universe.

The President and CEO of the Terra Parque Group, Julio Moraes, emphasizes: 'We celebrate every achievement; today we have over 1 million people on our Instagram account and thousands more on our other social media channels and communication platforms that we operate. It's an immense responsibility because we chose to take on the commitment of transforming people's lives. When you align a clear business vision with a passion for creating incredible and unforgettable memories for customers, everything makes sense.'

'I'm from Amazonas, and I came to Terra Parque to see this volcano I saw on Instagram, and it's a spectacle. Terra Parque surprised us a lot; it exceeded our expectations, from the recreation, where our little son, despite having difficulty interacting, made new friends very quickly, to the food, and all the diversity of this nature, it's been a unique experience,' says Vanessa, a guest at Terra Parque who came directly from Manaus to visit the resort.

With Terra Parque Eco Resort, Terra Park Orlando, and Terra Casa Náutica, the group embraces the diversity of destinations, surpassing expectations and creating extraordinary memories for guests. For more information about the Terra Parque Group, visit the website terraparque.com or speak with the resort's sales team via WhatsApp at (18) 99730-1085