Terra Parque Supports BPW Prudente’s Organ Donation Awareness Campaign

Some conversations may seem difficult to start, but they can also make an enormous difference in other people's lives.

With this purpose in mind, BPW Presidente Prudente launched the campaign “Giving Lives – My Family Knows” (Doando Vidas – Minha Família Sabe), an initiative created to raise awareness about organ and tissue donation and, above all, encourage families to talk about the subject. The campaign takes place in recognition of Brazil's National Organ and Tissue Donor Week.

Leading BPW Presidente Prudente is Sandra Yokota, entrepreneur, co-founder of Terra Parque Group, and co-owner of Terra Parque Eco Resort. Sandra assumed the presidency of the organization for the 2026–2027 term, a period marked by the goal of expanding BPW's connections with different sectors of society and strengthening initiatives capable of generating regional impact.

In addition to Sandra's leadership in the initiative, Terra Parque Eco Resort also joined the movement as a campaign sponsor, reinforcing its support for a cause that goes beyond the resort itself and involves the entire community.

A Simple Question That Can Start an Important Conversation

The campaign begins with a straightforward question: “My family knows. Does yours?”

The goal is to encourage people to talk with their families about their wishes regarding organ donation. At the same time, the initiative seeks to address doubts, fears, and misconceptions that still surround the subject.

Among the main pillars presented by BPW are public awareness, family dialogue, addressing misconceptions, and community engagement. To achieve this, the organization aims to bring together businesses, educational institutions, healthcare professionals, community leaders, and residents of Presidente Prudente and the surrounding region.

In this way, the campaign transforms a subject that is often avoided at home into a conversation that can begin simply, with information and a willingness to listen.

Leadership That Also Reflects Responsibility Toward the Community

Sandra Yokota's leadership at BPW Presidente Prudente builds upon a career already closely connected to entrepreneurship and regional development.

BPW is an organization dedicated to strengthening women's leadership and entrepreneurship, but its work also extends to social causes and initiatives capable of mobilizing different sectors of the community. In the case of the “Giving Lives – My Family Knows” campaign, this collaboration brings businesses, professionals, and organizations together around a discussion that can directly impact hundreds of families.

For Terra Parque, supporting movements like this also means recognizing that a company is part of the community in which it operates.

That is why its commitment to the region goes beyond tourism and the creation of opportunities. It can also be expressed through support for projects that inform, raise awareness, and help bring visibility to issues that matter to society.

Terra Parque Joins the Campaign as a Sponsor

As part of this collective effort, Terra Parque Eco Resort participated in the initiative as a sponsor, helping strengthen the campaign's message and expand its reach throughout the region.

This support reflects the belief that businesses can play an active role in the communities where they operate, especially when different organizations join forces around a shared purpose.

In this context, sponsoring the campaign means more than simply associating a brand with an event. It means helping an important message reach more people and encouraging a conversation that can continue inside homes, businesses, schools, and other spaces throughout society.

Information, Dialogue, and Regional Mobilization Around Organ Donation

One of the campaign's central activities was also a gathering at Ciesp Presidente Prudente, designed to bring together healthcare professionals, business leaders, representatives of organizations, and members of the community to discuss the importance of organ donation and the challenges associated with transplantation.

The involvement of different sectors is one of the initiative's defining elements.

After all, raising awareness depends on reliable information, but also on the ability to make that information accessible to different audiences.

When organizations, professionals, and businesses begin sharing this responsibility, the discussion reaches more people and can remain active long after a single awareness event.

Supporting Causes That Matter to the Region

Terra Parque was founded and grew in Western São Paulo. For this reason, supporting regional initiatives is also part of the relationship the resort has built with its community throughout its history.

Businesses can contribute to regional development in many ways. Some of these contributions come through job creation, strengthening tourism, or stimulating the local economy. Others emerge when there is an opportunity to use resources, visibility, and support to advance causes that benefit the wider community.

The “Giving Lives – My Family Knows” campaign represents precisely one of these moments.

More than simply raising awareness about organ donation, the initiative invites everyone to take an important step that can begin today: talking with their own family.

Because some decisions begin with an individual, but they also need to be understood by the people closest to us.

And when information, dialogue, and community engagement come together, a single conversation can take on a much greater meaning.

About Terra Parque

Terra Parque Eco Resort is located in the countryside of São Paulo, just 10 minutes from Presidente Prudente Airport. In addition, the resort features a green area of over 324,000 square meters and more than 201 air-conditioned apartments designed to provide comfort and convenience. The resort offers an impressive water complex, including 11 pools, 7 waterslides, a hot tub, a bubbling pool, heated pools, and a safe and climate-controlled children’s water playground. Therefore, if you would like to experience everything Terra Parque Eco Resort has to offer, visit the website terraparque.com or contact us via WhatsApp (18) 99730-1085. Come discover why Terra Parque is the right choice for so many people as their destination for leisure and relaxation.