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31 Jan 2024

Development in the region: Terra Parque driving tourism

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The region of Pirapozinho, known for its tranquility and natural beauty, has become an important tourist destination, thanks to the Terra Parque Eco Resort. This paradisiacal refuge not only offers a unique experience to its visitors but also significantly boosts and contributes to the development of the local economy.

Vulcão Terra Parque, que atrai milhares de clientes para o resort e desenvolvimento da região

Economic and Touristic Impact:

In 2023, Terra Parque Eco Resort reached the impressive milestone of 120,000 visitors, coming from various parts of Brazil and the world. This influx not only highlights the resort's tourism appeal but also reflects its vital role in attracting tourists to the region. Additionally, approximately 50,000 cars belonging to resort guests circulated in the area. This contributes to the growth of economic activity in sectors such as gas stations, restaurants, and local commerce.

02 - Carros de hóspedes do resort que circularam pela região, tornando possível o desenvolvimento dela

The influx of capital brought by these visitors from other regions has a profound impact on the economy of Pirapozinho and surrounding areas. This money, originating from outside the region, circulates actively, expanding the local Gross Domestic Product (GDP). With Terra Parque Eco Resort serving as a conduit for this influx of resources, the region experiences tangible and diversified economic growth, directly benefiting the local community.

Impact for customers:

We came from far away to experience visiting the much-desired Terra Parque Volcano. We were eager, and all expectations were exceeded, a unique experience," says Glaciele, a guest of Terra Parque who came from Rio de Janeiro.

Mayoka Satomi, a customer from Japan, came directly to the resort to visit. "The kids loved and had a lot of fun with the volcano. I'm Japanese, and it's amazing how it resembles Mount Fuji. It was a very interesting experience, so if you come to Brazil, you need to visit this place."

One of the most significant aspects of the Terra Parque Eco Resort is its role as a major employer in Pirapozinho and the surrounding region. With a team of nearly 300 employees, the resort not only provides job opportunitiesbut also serves as a catalyst for the local economy. These jobs have a direct impact on the region, as the salaries paid to resort employees are often spent in Pirapozinho, as well as in neighboring towns. This means that the success of the Terra Parque Eco Resort translates into economic benefits for a broader range of local businesses, from supermarkets and retail stores to leisure and entertainment services.

The presence of the resort, therefore, not only sustains direct employment but also drives the economy of the region, creating a virtuous cycle of growth and prosperity for local communities.

In addition to the economic impact, Terra Parque Eco Resort is recognized for its sustainability initiatives and integration with the local community. Projects focused on environmental awareness and partnerships with local producers exemplify the harmony between the resort's sustainable practices and support for community development.

Future Vision:

The resort is on a path of continuous growth, with plans for expansion and enhancement of its facilities and services. These investments promise not only to enrich the experience of visitors, but also to expand the economic and social benefits for the local population.

The Terra Parque Eco Resort is more than just a tourist destination; it is an engine of economic and social development for Pirapozinho and the surrounding region. Its success reflects the tourism potential of the area and underscores the importance of investing in sustainable tourism as a means to drive regional development.

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