Female leadership in tourism: the countryside highlighted at the UN

How a Journey at the UN Strengthens the Way Experiences Are Created at Terra Parque

The countryside of São Paulo has always been synonymous with warmth, hard work, and purpose-driven stories. However, it has increasingly become a space for leadership, innovation, and global connection.

Recently, this movement gained even more strength with the participation of Sandra Yokota and Martha Moraes in one of the most relevant international agendas on women’s leadership: the 70th session of the Commission on the Status of Women at the United Nations (CSW70), in New York, as well as the BPW International Leaders’ Summit.

In this context, this agenda cannot be seen as an individual achievement. On the contrary, this presence represents something bigger: the countryside taking part in global spaces while carrying its identity and strengthening discussions on female leadership in tourism.

When the countryside gains a voice in the world

The participation of representatives from Western São Paulo in high-level international agendas highlights an important movement: regional leaders occupying strategic spaces in global decision-making.

At the forefront of this journey is Sandra Yokota, engineer, entrepreneur, co-owner of Terra Parque Eco Resort, and current president of BPW Prudente.

Her work, already established in entrepreneurship and people development, reaches a new level by entering international environments. More importantly, she carries with her the strength, identity, and essence of the countryside.

But above all, what matters most is not just getting there, it is what is brought back. And in this case, what returns strengthens the vision of female leadership in tourism as a driver of transformation.

Understanding the events: where it all happened

CSW70: where the world defines directions

The Commission on the Status of Women at the United Nations is the main global forum dedicated to gender equality and the empowerment of women.

Held annually in New York, CSW brings together governments, organizations, and leaders from around the world to discuss and define guidelines that influence public policies on a global scale.

More than a space for debate, it is a space for real construction.

Topics such as women’s participation, economic inclusion, and access to technology are discussed with a focus on practical impact. As a result, these impacts go beyond the international stage, they reach local realities like ours and directly influence how we think about female leadership in tourism.

BPW International Leaders’ Summit: where leaders evolve

On the other hand, the BPW International Leaders’ Summit is a global meeting focused on developing female leadership.

Unlike CSW, the Summit has a more practical approach. It is a space for exchange, connection, and solution-building.

It was in this environment that Martha Moraes presented a project focused on digital inclusion for women aged 50+, connecting technology, autonomy, and social impact. This shows that leadership today is not just about occupying spaces, but about generating transformation, including within the context of female leadership in tourism.

Two generations, one shared purpose

If Sandra represents experience built over the years, Martha symbolizes the strength of a future already in motion.

Mother and daughter, together, occupying global spaces.

This connection is not only moving but also inspiring. It shows that the future of leadership lies in continuity, not disruption.

What this means for tourism

In this scenario, when global events highlight topics such as female leadership and development, the impact is not limited to large organizations.

It reaches tourism and more than that, it transforms how experiences are created.

Today, traveling is no longer just about the destination. It is about meaning. People are not only looking for rest. They are seeking connection, safety, warmth, and meaningful experiences.

In this context, female leadership in tourism becomes even more relevant.

Women decide more, influence more, and therefore expect more. They seek welcoming, authentic, safe environments designed with sensitivity. And that is exactly what redefines how experiences are built.

How this translates at Terra Parque

At Terra Parque, this vision is not new. On the contrary, it is part of its essence.

The presence of strong female leadership directly influences how the resort is experienced, both by those who work there and those who visit.

In practice, this is reflected in details:

• the care given to the environments
  
  
• the way teams welcome guests
• the attention to each experience
   
• the value placed on family time

Additionally, it is reflected in internal opportunities, further strengthening female leadership in tourism within the resort itself. For guests, this becomes something simple yet powerful: the feeling of being in a place where everything makes sense.

From global to local and back again

When experiences like these return to Brazil, they do not come back as mere learning, they come back as vision. And vision transforms.

It transforms the way we lead, care, and create experiences.

At Terra Parque, this reinforces an already existing culture: a place where people are at the center of everything. Because in the end, it is not just about what is built, it is about what is felt.

When experience becomes shared

Furthermore, when this experience returns to Brazil, it does not end it multiplies.

Sandra Yokota and Martha Moraes began a sharing agenda, participating in interviews, meetings, and regional programs. They were also present on CBN Prudente, expanding the reach of this experience and connecting the global scenario with the local reality.

In this way, the goal becomes to inspire, provoke reflection, and open new paths. Because when knowledge is shared, it stops being individual and becomes collective impact.

When an individual achievement becomes collective

Finally, when an individual achievement becomes collective, the strongest point of this story is no longer just participation in global events, it is what it represents.

A mother and daughter, from the countryside of São Paulo, occupying spaces in the world and proving that it is possible to go further without losing one’s essence. Because the countryside is not a limitation, it is an origin.

And when the origin is strong, it sustains you anywhere in the world.

About Terra Parque

Terra Parque Eco Resort is located in the countryside of São Paulo, just 10 minutes from Presidente Prudente Airport. In addition, the resort features a green area of over 324,000 square meters and more than 201 air-conditioned apartments designed to provide comfort and convenience. The resort offers an impressive water complex, including 11 pools, 7 waterslides, a hot tub, a bubbling pool, heated pools, and a safe and climate-controlled children’s water playground. Therefore, if you would like to experience everything Terra Parque Eco Resort has to offer, visit the website terraparque.com or contact us via WhatsApp at (18) 99730-1085. Come discover why Terra Parque is the right choice for so many people as their destination for leisure and relaxation.