Symbolic Merchant 2025: Founders of Terra Parque Receive Honor

On a night of celebration and deep emotion, the history of Terra Parque Eco Resort gained another memorable chapter. Recently, the founders, Ms. Sandra and Mr. Júlio, were honored with the prestigious title of Symbolic Merchant 2025, which represents the highest honor in commerce in Presidente Prudente and the surrounding region.

To celebrate a life dedicated to turning dreams into reality, Acipp and Sincomercio organized the ceremony on August 7th.

A Journey of Dedication: Who Are the Founders of Terra Parque?

To understand the significance of this award, one must dive into the story of Sandra and Júlio. After all, more than entrepreneurs, they are the soul of Terra Parque—a couple who started with a simple dream: to create a place where families could enjoy quality leisure time together.

From Dream to Reality: The First Steps of the Journey

It all started with “a camping area,” a pasture that, little by little, the family transformed through everyone’s effort. The first stage, for example, was the construction of a guesthouse, a project in which everyone literally got their hands dirty. In this way, each brick laid carried the energy and dedication of those who believe in a greater purpose.

Values That Build a Legacy: Family, Innovation, and Hospitality

Without a doubt, the resort’s success is a direct reflection of the values that have always guided Sandra and Júlio. As Dona Sandra says, at every stage they put in “all our love, all our energy.” This principle is reinforced by Mr. Júlio’s vision: “our greatest satisfaction is seeing our guests happy.” As a result, these pillars—family, innovation, and the pursuit of others' happiness—are lived out daily by every team member.

“Visconde de Cairu Merit”: The Oscar of Commerce in Presidente Prudente

Annually, since 1958, Acipp and Sincomercio have awarded the title of Symbolic Merchant, the highest honor an entrepreneur can receive in the region. The award comes with the “Visconde de Cairu Merit” medal, a distinction that honors José da Silva Lisboa, a key historical figure in the development of commerce in Brazil.

Therefore, receiving the title of Symbolic Merchant means much more than business success. Above all, it signifies recognition for a journey of integrity, contribution to social and economic development, and serving as an inspiration to the entire community. For Sandra and Júlio, this award is truly the crowning achievement of decades of tireless work.

A Memorable Night: The Tribute Ceremony

As a result, the award event became a true reflection of the honorees' journey: full of prestige, affection, and unforgettable moments, bringing together authorities, friends, and, of course, family.

The Recognition from the Government of São Paulo

The significance of the tribute was reinforced by messages from Secretaries of the State Government of São Paulo. Guilherme Piai, Secretary of Agriculture, described the founders as "pioneers" who turned a simple idea into a "great success," highlighting the importance of the resort for agribusiness and tourism in the Pontal do Paranapanema region. Roberto de Lucena, Secretary of Tourism and Travel, congratulated the couple on behalf of Governor Tarcísio de Freitas, stating that the tribute is "very fair and well-deserved," and that Terra Parque is a true "success story" for São Paulo and for Brazil.

Emotion in Words: Martha’s Speech and the Evening’s Testimonials

Initially, the words of Raul Audi, president of Acipp, echoed the general sentiment by stating it was “a great honor” to award the title to a couple whose entrepreneurial journey “makes us very proud.”

Then, the emotional highlight came with the speech of their daughter, Martha, who proudly thanked her parents and reaffirmed her commitment: “Today, we already have over 20 years of history, and, God willing, there will be another 20, 40, even 100 years carrying on this legacy. Because our family’s dream is to bring happiness to all of you.”

The Honorees’ Words: Gratitude and Legacy

Later, the most awaited moment of the evening arrived with the speech of the honorees themselves. Visibly emotional, Mr. Júlio expressed his gratitude and summed up the feeling: “It is a great honor... Forty years as a merchant, and this award is the crowning achievement of our work, a recognition of the Terra Parque family.”

Ms. Sandra then added and shared the achievement with everyone who is part of the journey: “I thank Acipp and God, but this award is not just mine and Júlio’s; it belongs to the entire Terra Parque family: our children and our employees, who are our second family.”

A Recognition That Belongs to Everyone: The Future of Terra Parque

Indeed, Ms. Sandra’s words perfectly capture the spirit of the resort. This award, although given to the founders, belongs to every team member who dedicates themselves to turning stays into unforgettable memories.

The Tribute from the Terra Parque Family: The Affection of Those Who Live the Legacy

To demonstrate this unity, the employees, represented by Richard, the resort’s Marketing and Communications Manager, gave an emotional surprise tribute.. In his words, the feeling of the entire team was clear: “Talking about Júlio and Sandra is a great source of pride for us. They are people we look up to and who inspire us to be better, both professionally and personally.”. He concluded by summarizing everyone’s admiration: “A simple tribute, but heartfelt. Our deepest thanks.”. In this way, the affection and gratitude shown proved that everyone celebrates the founders’ success as a collective victory.

Finally, this milestone is not an endpoint but a driving force for the future, reaffirming our commitment to honor this legacy and continue being a place of happiness for all families. Congratulations, Sandra and Júlio!

About Terra Parque

Terra Parque Eco Resort is located in the countryside of São Paulo, just 10 minutes from Presidente Prudente Airport. In addition, it offers a green area of 324,000 square meters and more than 201 air-conditioned apartments that provide total comfort. The resort features an impressive water complex, including 11 swimming pools, 7 water slides, a hot tub, a bubbling pool, heated pools, and a safe, climate-controlled children's water playground. So, if you want to experience unforgettable moments at Terra Parque Eco Resort, visit the website. terraparque.com or contact us via WhatsApp (18) 98148 – 0119. Come discover why Terra Parque is the right choice for so many people as their destination for leisure and relaxation.