{"id":6495,"date":"2026-03-27T14:01:38","date_gmt":"2026-03-27T17:01:38","guid":{"rendered":"https:\/\/terraparque.tur.br\/?p=6495"},"modified":"2026-03-27T14:38:58","modified_gmt":"2026-03-27T17:38:58","slug":"lideranca-feminina-no-turismo-o-interior-em-destaque-na-onu","status":"publish","type":"post","link":"https:\/\/terraparque.tur.br\/en\/noticias\/lideranca-feminina-no-turismo-o-interior-em-destaque-na-onu\/","title":{"rendered":"Female leadership in tourism: the countryside highlighted at the UN"},"content":{"rendered":"

How a Journey at the UN Strengthens the Way Experiences Are Created at Terra Parque<\/b><\/p>\n

The countryside of S\u00e3o Paulo has always been synonymous with warmth, hard work, and purpose-driven stories. However, it has increasingly become a space for leadership, innovation, and global connection.<\/span><\/p>\n

Recently, this movement gained even more strength with the participation of Sandra Yokota and Martha Moraes in one of the most relevant international agendas on women\u2019s leadership: the 70th session of the Commission on the Status of Women at the United Nations (CSW70), in New York, as well as the BPW International Leaders\u2019 Summit.<\/span><\/p>\n

In this context, this agenda cannot be seen as an individual achievement. On the contrary, this presence represents something bigger: the countryside taking part in global spaces while carrying its identity and strengthening discussions on female leadership in tourism.<\/span><\/p>\n

When the countryside gains a voice in the world<\/b><\/h3>\n

The participation of representatives from Western S\u00e3o Paulo in high-level international agendas highlights an important movement: regional leaders occupying strategic spaces in global decision-making.<\/span><\/p>\n

At the forefront of this journey is Sandra Yokota, engineer, entrepreneur, co-owner of Terra Parque Eco Resort, and current president of BPW Prudente.<\/span><\/p>\n

Her work, already established in entrepreneurship and people development, reaches a new level by entering international environments. More importantly, she carries with her the strength, identity, and essence of the countryside.<\/span><\/p>\n

But above all, what matters most is not just getting there, it is what is brought back. And in this case, what returns strengthens the vision of female leadership in tourism as a driver of transformation.<\/span><\/p>\n

Understanding the events: where it all happened<\/b><\/h3>\n

CSW70: where the world defines directions<\/b><\/h4>\n

The Commission on the Status of Women at the United Nations is the main global forum dedicated to gender equality and the empowerment of women.<\/span><\/p>\n

Held annually in New York, CSW brings together governments, organizations, and leaders from around the world to discuss and define guidelines that influence public policies on a global scale.<\/span><\/p>\n

More than a space for debate, it is a space for real construction.<\/span><\/p>\n

Topics such as women\u2019s participation, economic inclusion, and access to technology are discussed with a focus on practical impact. As a result, these impacts go beyond the international stage, they reach local realities like ours and directly influence how we think about female leadership in tourism.<\/span><\/p>\n

\"Lideran\u00e7a<\/p>\n

BPW International Leaders\u2019 Summit: where leaders evolve<\/b><\/h4>\n

On the other hand, the BPW International Leaders\u2019 Summit is a global meeting focused on developing female leadership.<\/span><\/p>\n

Unlike CSW, the Summit has a more practical approach. It is a space for exchange, connection, and solution-building.<\/span><\/p>\n

It was in this environment that Martha Moraes presented a project focused on digital inclusion for women aged 50+, connecting technology, autonomy, and social impact. This shows that leadership today is not just about occupying spaces, but about generating transformation, including within the context of female leadership in tourism.<\/span><\/p>\n

\"Lideran\u00e7a<\/p>\n

Two generations, one shared purpose<\/b><\/h3>\n

If Sandra represents experience built over the years, Martha symbolizes the strength of a future already in motion.<\/span><\/p>\n

Mother and daughter, together, occupying global spaces.<\/span><\/p>\n

This connection is not only moving but also inspiring. It shows that the future of leadership lies in continuity, not disruption.<\/span><\/p>\n

\"Lideran\u00e7a<\/p>\n

What this means for tourism<\/b><\/h3>\n

In this scenario, when global events highlight topics such as female leadership and development, the impact is not limited to large organizations.<\/span><\/p>\n

It reaches tourism and more than that, it transforms how experiences are created.<\/span><\/p>\n

Today, traveling is no longer just about the destination. It is about meaning. People are not only looking for rest. They are seeking connection, safety, warmth, and meaningful experiences.<\/span><\/p>\n

In this context, female leadership in tourism becomes even more relevant.<\/span><\/p>\n

Women decide more, influence more, and therefore expect more. They seek welcoming, authentic, safe environments designed with sensitivity. And that is exactly what redefines how experiences are built.<\/span><\/p>\n

How this translates at Terra Parque<\/b><\/h3>\n

At Terra Parque, this vision is not new. On the contrary, it is part of its essence.<\/span><\/p>\n

The presence of strong female leadership directly influences how the resort is experienced, both by those who work there and those who visit.<\/span><\/p>\n

In practice, this is reflected in details:<\/span><\/p>\n