{"id":5653,"date":"2025-07-07T17:07:39","date_gmt":"2025-07-07T20:07:39","guid":{"rendered":"https:\/\/terraparque.tur.br\/?p=5653"},"modified":"2025-12-03T11:09:16","modified_gmt":"2025-12-03T14:09:16","slug":"ernesto-haberkorn","status":"publish","type":"post","link":"https:\/\/terraparque.tur.br\/en\/o-resort\/ernesto-haberkorn\/","title":{"rendered":"Ernesto Haberkorn at Terra Parque: What Brought Him Here?"},"content":{"rendered":"

Ernesto Haberkorn at Terra Parque: What Brought Him Here?<\/h1>\n

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When one of the biggest names in entrepreneurship and technology in Brazil, Ernesto Haberkorn, decides to take a break from his schedule, the choice of destination is no small detail. It reflects a standard of excellence and a quest for an environment that nurtures the body, mind, and soul. Recently, the co-founder of TOTVS visited Western S\u00e3o Paulo, and his stay at Terra Parque Eco Resort leads us to a question: what exactly brought him here?<\/span><\/p>\n

The answer reveals not only about the man himself, but also what makes a place the right choice for those seeking the extraordinary.<\/span><\/p>\n

A Legend that Inspires: The Journey of Ernesto Haberkorn<\/b><\/h2>\n

To truly understand the significance of his visit, it's essential to know the man behind the name. With the simplicity only giants possess, he sums up his own journey: \"My name is Ernesto Haberkorn [...] I founded a company, which joined with others, and today it's TOTVS.\" What sounds like a modest summary is, in fact, the story of creating Brazil's largest ERP company \u2013 a remarkable achievement in a globalized market.<\/p>\n

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However, the energy that drove him to build an empire hasn't faded with success; on the contrary, it has transformed. Even at 81 years old, and after founding ERPFlex as well, his passion for creation remains stronger than ever. Today, he channels it into sharing the vast knowledge he's gained, encapsulated in his book \"Dicas de como chegar l\u00e1\". And it was precisely with this mission of \"inspiring those who are venturing into entrepreneurship\" that he arrived in Presidente Prudente for his talk at Inova Prudente.<\/p>\n

The Answer: A Life Philosophy Reflected in a Resort by Ernesto <\/b>Haberkorn<\/h2>\n

The choice of a destination for a man with such a clear philosophy is by no means random. After all, according to those who\u2019ve listened to him, his greatest lesson is that \"the first company we are is our life.\" The methodology behind this management<\/b>It, in turn, is based on five fundamental pillars, the \"Netas\" project: \"Nature, Education, Work, Love, and Health.\"<\/p>\n

This is exactly where the choice of Terra Parque makes sense. The resort was not just a place of rest, but the embodiment of his pillars:<\/span><\/p>\n